CHCT-TV Article in St.Croix Courier

Article in local press about over-the-air community TV channel in St. Andrews, New Brunswick.

March 19, 2010: Cable Community TV Channels Really Regional Networks

With the CRTC hearing on Canada’s community TV policy just over a month away, new research by the Canadian Association of Community Television Users and Stations (CACTUS) has found that outside Quebec, “community” TV channels have been transformed into regional TV networks. “Small communities have lost their own community channels because of more concentrated cable ownership,” said CACTUS’ spokesperson Cathy Edwards. “New Brunswick used to have more than 30 separate and distinct community TV channels – but now has just one service in English and one in French, with local content inserted only occasionally.”

The CRTC first released a list of Canada’s 139 community TV channels at the end of January, which CACTUS used to analyze the channels’ schedules. “Since cable subscribers are paying more than $100 million a year for the right to create and produce programs for their own communities, we had hoped to find many diverse and distinct types of programs produced in and by Canadian communities for themselves,” explained Edwards.

The CACTUS research found that in English Canada there are only 19 distinct programming services, in which at least half of the programming schedule is produced locally. The rest replay programming produced primarily in larger centres.

Even when a service is "distinct" and more than 50% of the programming is local, the vast majority is not made by the community, but by cable company staff. Cable company reports released by the CRTC substantiate this research. In 2009, just 27% of programs were reported made by communities themselves, and CACTUS believes this figure is high. "We have heard widespread reports that cable companies report as 'access programming' any program that invites the public on for interviews, not programs actually produced by the public."

Only 19 Distinct Cable Community Services in English Canada

CRTC public notice 2009-661 states that there are 139 cable-run community television channels in Canada. It posted the list of the companies that run them and where they are located shortly before the February 1st dead-line for written submissions to the community TV policy review.

According to an on-line analysis done by CACTUS in January of 2010 of programming schedules posted for these companies and communities, of those 139, 110 are English-language programmings services. Of those 110, only 19 have programming schedules that are "distinct" from one another: that is, more than 50% of the programming schedule is produced locally. The remaining services replay more than 50% of their programming from larger centres.

A table summarizing our findings can be found here.

It's important to note that even if a programming service is "distinct" and is mostly produced locally, the programming is not necessarily produced by the community itself. Statistically, it is more likely to be produced by cable company staff. According to cable company data collected by the CRTC, only 27% of the programming on cable community channels are reported to be produced by community residents. The rest is produced by staff or acquired from other sources. Several systems are playing commercial radio throughout much of their morning schedules (Shaw's Western channels, for example), or third-party programs such as the Armed Forces News.

Furthermore, CACTUS believes that the 27% 'access programming' claimed by cable companies is probably high. Reports of cable companies claiming 'access programming' when community members are simply invited onto programs as guests or are interviewed in a segment are widespread.

Our review of the web sites of the company's largest cable companies supported the view that the majority of programming is staff-produced. The producer contact names given are usually staff names, and employee lists include paid hosts, reporters, and producers.

Before the community sector was deregulated in 1997, the cable staff of community TV channels were usually called "co-ordinators", "facilitators", or "community animators". Their role in supporting the community to produce content for itself was clear.

In the 1980s, CRTC documents reported the existence of 294 distinct community TV channels in Canada. That number has been steadily declining, probably because of the zone-based approach to cable licensing that has been adopted by the CRTC, which has allowed cable service areas to be consolidated.

The good news is, that for no new cost, and by leveraging the power of communities to program for themselves once more, hyper-local community content can once more be created by every community... coast to coast.

Click here for the CACTUS proposal for 21st-Century Community Broadcasting at NO NEW COST.

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21st Century Community Broadcasting at NO NEW COST

CACTUS unveils its plan for 21st century broadcasting, at NO NEW COST. For a quick summary, financials, and FAQs, see 21st-Century Community Broadcasting at NO NEW COST.

For more background, see A New Vision for Community TV, on the Navigation bar to the left.

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21st Century Community Broadcasting at NO NEW COST

The roll-out plan for 250 community owned and operated multi-media access production and distribution centres.

Executive Summary: 2009-661

For an eight-page summary of our submission to 2009-661, the review of the community television sector, see our Executive Summary.

Executive Summary of CACTUS Submission to 2009-661

An eight-page document that summarizes the key data presented in the CACTUS submission to 2009-661.

What Will Happen to Former Cable-Operated "Community Channels"

CACTUS does not oppose cable companies continuing to operate the channels that used to be community channels, and which in recent years have come to look more and more like a local private broadcaster.

We do not, however, feel that the 2% of gross revenues that cable companies charge subscribers for community access to the broadcasting system, should be used to support these channels, however, since they no longer provide such access, except sporadically.

We think that 2% should be redirected to a new Community-Access Media Fund to which communities themselves could apply to run much more modern and technologically advanced multiplatform access production centres.

In the interests of fairness to other industry players, we believe cable companies should apply for private commercial specialty channel licenses to run the erstwhile "community channels". That would give other local broadcasters in the private and public sectors the opportunity to assess the services offered and have input to the licensing process.

What Would Be the Transition Model?

Under the CACTUS plan, it would take 3-5 years to bring multiplatform access production centres within reach of 90% of Canadians. To ensure that Canadians have uninterrupted service from some form of local channel, we are open to a phased-in approach. For example, the 2% collected by BDUs might be redirected to CAMF in a staged process:

Year 1: 0.5%
Year 2: 1%
Year 3: 1.5%
Year 4: 2.0%
Year 5 and onwards: 2.0%

This would provide time for education and publicity about the availability of community licenses and funding to be disseminated country-wide, and for support structures for the new channels to be put in place.

To ensure uninterrupted service, perhaps BDU erstwhile community channels could be issued temporary private local specialty channel licenses, for between 1 and 3 years.

National Roll-Out of Multi-Platform Access Centres

Canada has 86 communities with populations over 30,000 people (called "large" communities for the purposes of this plan), and another 85 communities with populations between 10,000 and 30,000 ("small communities"). 90% of Canada's population lives in these communities. So, the target would be to establish centres in these 171 communities, and a certain number of regional centres that could serve areas that are more sparsely populated (fewer than 10,000 people in any one community).

CACTUS will work with the Community-Access Media Fund to identify communities that currently have no access to a community television channel.

The goal will be to establish model access centres in each region within the first year (at least one small and one large community), which can be used as models and training hubs for surrounding communities in subsequent years.

In order to take advantage of existing infrastructure, skills, and experience, the model centres will be set up in communities that already have some of the infrastructure for a multimedia access centre in place, such as:

- video or film co-ops
- public libraries
- existing over-the-air or cable co-op community channels or groups
- community radio channels

In subsequent years, these channels can be used as training hubs and models for communities in the surrounding areas that want to set up multimedia centres.

CACTUS will assist these communities to obtain CRTC over-the-air licenses for community TV, and will then assist new license holders to apply to the Community-Access Media Fund for financing for personnel, equipment, and facilities.

There will be criteria to ensure that the channels are run by representative and accountable community boards of directors.

CACTUS will support license and funding applicants with equipment lists, facility design, and staffing and training plans that best facilitate public access.

Support Community Media Now!

The dead-line for public comment for the CRTC public notice of consultation 2009-661 is now closed.

Thank you for everyone who took the time to support the call for a return to community access in our country--and more specifically--to the vision of community media access production and distribution centres in every town, run by communities themselves.

Over 2000 of you supported this message, whether by endorsing the CACTUS campaign letter and requests, or by adding your own comments and experiences where you live.

There may be other ways that you can help and increase the chance that the dream of open access for everyone and in every community can become a reality as we approach the hearings, so stay tuned!

The CACTUS Team

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